I'm A Celeb is all about surviving, getting along with your campmates, and being really good at unlocking stars with a spider on your head.
But at heart it's really just a popularity contest. Sure, one or two villains can often make the final four, but the winner tends to be the person who the audience have most connected with.
On that basis, people's standings can rise and fall and nowhere is that truer than on Instagram. For example, GK Barry rose to fame on the internet, but lagged behind many of this year's stars when it came to her follower count.
But since appearing on the ITV jungle show, she's piled on more new followers than anyone else. Here, we rank the I'm A Celeb stars with the biggest - and lowest followings - with just days to go until the public get the chance to send their first star packing back home/into a five-star Australian hotel and a life of unimaginable luxury...
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