Alex Lieberman Launches Bright West Entertainment With Focus on Documentary Content (EXCLUSIVE)

variety.com:

Brent Lang Executive Editor of Film and MediaProducer and entrepreneur Alex Lieberman has launched Bright West Entertainment, a new film finance and production company with a special focus on backing documentary content.The company is making a big splash this month.

Three of its next feature documentaries — “On the Line: The Richard Williams Story,” “Subject” and “Rudy! A Documusical” — are set to world premiere at the 2022 Tribeca Film Festival, which kicks off on Wednesday.“I’m focused on financing interesting stories and trying to serve as a catalyst to help projects get made,” Lieberman tells Variety. “I don’t have a brand filter or a set type of story that I’m interested in making.

It’s not original to say this, but I love human stories.” Filmmakers who have worked with Lieberman say he’s committed to giving them the resources they need to get their projects finished and praise him for understanding the difficult road that non-fiction films often have to travel before they are completed.“I call him the soccer mom of documentaries,” says Camilla Hall, one of the filmmakers behind “Subject.” “He’s the guy who packs the extra hand sanitizer in his bag.

He’s there to help out if there’s a problem or a crisis.”“Rudy! A Documusical” producer Ross Dinerstein adds: “Alex is such a smart guy, and he’s sympathetic to the needs of producers.