Move over Colin vs Cuthbert, Aldi is returning its attention to fragrance dupes rather than party cakes.The budget supermarket is set to launch £5.99 alternatives to some very pricey designer fragrances, saving shoppers up to £102 a bottle.
With Mother’s Day approaching, Aldi is also eyeing up the home spa market, with a pampering gift set in a similar style to a gorgeous Rituals favourite.The supermarket version will cost £8.99 compared to £20.90 for the premium Ritual of Sakura version.
It’s all under Aldi’s Lacura beauty brand, which has previously launched cut-price rivals to posh names like Jo Malone, Glow Recipe and Laura Mercier.
Aldi’s first fragrance inspiration this time is YSL’s Black Opium and its famously addictive black coffee note, which costs £108 for a 90ml bottle.The supermarket’s alternative, Lacura Dark Blossom, is packaged in a similar-ish dark bottle, and shares notes of orange blossom and – yes – “coffee aromas”.
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