Al Jaffee, Pioneering Mad Magazine Cartoonist, Dies at 102
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variety.comSophia Scorziello editor Al Jaffee, the cartoonist who gave Mad magazine its iconic back page by creating the publication’s fold-in feature, died on Monday.
He was 102. According to the New York Times, Jaffee died of multiple organ failure in a Manhattan hospital. In April 1964, Jaffee’s fold-in was featured for the first time in Mad magazine, marking the start of the methodic flip-through that Mad readers would do for decades.
The fold-in played into the magazine’s satirical humor, giving readers a hidden, comical image that revealed itself when the cartoon was folded into thirds.
For over 50 years, Jaffee created fold-ins featuring the Beatles, Elizabeth Taylor, presidents and other topics in pop culture.
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