Kanye “Ye” West. In a new statement, the activewear company said that its relationship with the 45-year-old GRAMMY-winning musician is “under review.” “Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision.
The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history,” the statement read according to multiple outlets. “We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it.
We also recognize that all successful partnerships are rooted in mutual respect and shared values," the statement added. «After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.
We will continue to co-manage the current product during this period.” West took to his Instagram to react to the news of the company's statement.
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