Adidas is the latest of Ye’s big-name partnerships to end its business relationship with the hip-hop star after he made repeated antisemitic comments and espoused disproven conspiracy theories last week.
The company faced calls from all quarters yesterday to drop the former Kanye West from its list of partners. Adidas issued a statement which read, in part, “end production of Yeezy branded products and stop all payments to Ye and his companies.
adidas will stop the adidas Yeezy business with immediate effect.” It indicated the cost of the move would be $246 million in 2022 alone.
The growing list of companies and projects which have separated from the controversial rapper now includes Adidas, Balenciaga, CAA and Gap, which Ye pulled away from himself last month.
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