Pop stars Music and

Adele and other album campaigns that thought outside of the box

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Where pop stars go, album campaigns follow. They're part and parcel of standard promotion for a body of work released commercially.

You'll see adverts on the telly, posters on the tube and maybe even your favourite pop star performing on a prime-time TV show.

But sometimes, things can get a little...creative. Take, for example, last week when mysterious projections of the number 30 appeared at seemingly random places around the globe.

Most people caught on straight away - that they were signs new music from Adele was imminent. But the mystery of the advert's meaning was secondary to their impact - they got everyone talking.

Read more on officialcharts.com
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