Actress and activist Cara Delevingne says being a model was "taxing on her value system"
msn.comVattenfall, Delevingne appears to advertise a new face mist. The catch? This isn’t a real beauty campaign. "Looking at the film through a high-fashion lens, it’s just very funny," Delevingne tells me, ahead of the launch.
In the promotional video, she can be seen diving into a pool, spraying herself with the face mist and modelling a slinky, silver dress: a camped-up version of the kind of shoots she’s done in the past. "I think it will get people talking. "The spoof project is designed to draw attention to fossil-free hydrogen as a clean energy source – "a fuel that emits water instead of carbon dioxide," explains Vattenfall.
To prove just how clean those emissions are, Vattenfall has teamed up with Delevingne – who describes herself as an eco-warrior – to showcase the limited-edition Industrial Emissions Face Mist, made from industrial wastewater and produced by Gerd, a Swedish beauty company.
The mist isn't a product you can buy: instead, it's a storytelling device produced solely for the campaign. "It’s a bottle of systematic change, refreshing everyone’s view on emissions," says Vattenfall.
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