ABC News Plans ‘SoCal Strong’ Coverage, Fundraising for California Wildfire Victims
variety.comBrian Steinberg Senior TV Editor ABC News plans to devote a significant amount of its coverage Friday to efforts supporting people in the vicinity of Los Angeles affected by the region’s recent wildfires.
ABC’s “Good Morning America” team will kick off a day-long effort across multiple programs that will highlight themes of recovery and rebuilding, while encouraging viewers to donate to local organizations that aim to help residents rebuild their lives.
The initiative is expected to be announced Thursday during “Good Morning America.” “It will start with ‘GMA’ and go all along ABC to ‘World News Tonight,'” says Almin Karamehmedovic, president of ABC News, during an interview.
Starting Friday, he adds, “Robin Roberts, Michael Strahan and Ginger Zee will be live from affected areas to report and shed light on the tragedy, but more importantly, to raise funds and call for attention to help people who are the most affected.” The coverage represents an expansion of efforts that have already been in place at ABC local stations and on ABC News’ streaming news programs.
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