A Quarter of All Broadcasters Now Using AI, More Than Doubling Last Year, New Report Finds

variety.com:

Carolyn Giardina AI adoption in the broadcast industry has accelerated, according to findings in Haivision’s 2025 Broadcast Transformation Report, a survey of broadcasters from around the world that was released Wednesday.

The survey found that 25% of broadcasters are now using AI, up from 9% of respondents from the broadcasting field that participated in Haivision’s 2024 report.

Also underscoring growing urgency around the tech, when asked to identify the three factors that they believe will have the most impact on their industry in the next five years, 64% named AI and its subset, machine learning.

That was followed by 5G (60% of respondents); SMPTE ST2110, a set of IP delivery standards (39%) and 4K (28%). Only 8% named 8K and 7% cited the next-generation broadcast standard known as ATSC 3.0.