The livestream of Kanye West’s second listening party for new album ‘Donda’, via Apple Music last week, attracted 2 million more viewers that the first preview event last month, according to sources that have spoken to Billboard.Apparently the livestream of last week’s event, staged at Atlanta’s Mercedes-Benz Stadium, was watched by 5.4 million people, up from the 3.3 million who tuned into the previous preview bash.
That also made it the biggest-ever livestream on the Apple Music platform.The fact that the new album did not, as originally expected, appear on the streaming services the day after the first listening party was what possible motivated 2 million more people to access last week’s livestream.True, the album was also due to go.
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