’14 Peaks’ Producer Noah Enters Branded Content Space & Brings In Ex-Channel 4 Exec

deadline.com:

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as  Executive Producer & Creative Director – Branded Entertainment in the past few weeks.

O’Kane will work with Noah’s development and creative teams to forge a slate of originals for brands, leveraging the indie’s relationship with sporting federations, having won an Emmy earlier this year year for its work with sports body UEFA.

O’Kane spent eight years at Channel 4, rising to Group Partnership Manager, before she moved to indie publisher TCO London. She has worked with the likes of Google, adidas, Logitech, Oatly, Hoka, GORE-TEX, O2 and ITV.

She labeled Noah, which has past credits including Netflix’s 14 Peaks and the BAFTA-nominated Hatton, as “master storytellers.” “Their back catalogue of beautifully crafted films offer audiences unique access to extraordinary people and stories,” she said. “The opportunity to now bring brands into this space to co-create and develop these ideas with us is very exciting.” Noah CEO John McKenna said O’Kane will “build on our local and successful track record of working with global organisations” and the team could be “built out around Sarah in the near future.” “As the Branded Entertainment space continues to grow and evolve we are excited for Sarah to further this strand of the business and work closely with our creative team to open up new opportunities and partnerships in the branded space,” he added.