These mood elevators can make all the difference during lockdown This lockdown has been hard on everyone in some way or another, even those lucky enough to be healthy and employed.
So it’s no wonder that in tough times we take pleasure in little luxuries. Every time we face a crisis, economic or otherwise, it’s believed that sales of lipstick go up, sometimes even predicting a downturn to come.
It’s a phenomenon known as the ‘Lipstick Index’, a term coined by Leonard Lauder, son of Estée Lauder and chairman emeritus of the multi-billion-dollar beauty conglomerate.
But the notion of small indulgences as mood-boosters predates the Lipstick Index by over half a century. During the Second World War, lipstick was one of the only non-essential
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