Zoe Sugg slapped with advertising warning over Instagram post

metro.co.uk:

YouTube star Zoe Sugg has received a warning from the Advertising Standards Agency over one of her Instagram posts. The 30-year-old – who is known as Zoella – came under fire last July when she shared a snap on social media, showing her donning a floral dress from ASOS.

Alongside the upload – shared on her Instagram story – she wrote: ‘Lots of you loving the dress I’m wearing in my newest photos!… ’It’s from @missselfridge Swipe up to shop… (Also popped it on my @liketoknowit profile if you’d rather shop straight from the app).’ Users who swiped on the post were taken to the ASOS website.

As well as this, she added ‘*affiliate’ to the bottom of the post – which was obscured by the ‘send via private message’ button.