Zachary Quinto, the star of NBC‘s new medical procedural Brilliant Minds (previously titled Dr. Wolf), said he was initially hesitant to return to network television, especially given its contractual basis.
However, the Heroes actor signed on to the series, citing a changing dynamic between streaming and network models. “The conversation around network versus streaming has shifted, and the industry has experienced a return to [a type of] television it had departed pretty significantly from,” he said in a recent cover story withEntertainment Weekly. “There’s something about the reliability of [network procedurals].
Audiences are more interested in appointment television than they were for a little while.” Though cord-cutting remains prevalent and streaming shows dominate ratings, audiences have been vocally disillusioned with SVOD-based services, especially when their profit models lead to the cancellations of niche series and increasingly expensive shows gestate for longer times in between new seasons (at times dropped in frustrating batch releases).
This scrutiny has led to a rising phenomenon of subscriber churn, as buzzy blockbuster series can’t keep viewers engaged for longer than their release schedules.
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