As we get to the end of the year, many platforms are releasing their year end lists! Video platform YouTube unveiled their global report, including the top ten creators of the year. “YouTube is home to a new era of breakthrough entertainment,” Kevin Allocca, Global Director of Global Culture & Trends at YouTube, shared in a statement. “This year’s trends demonstrate how YouTube and its creators not only reflect but actively shape the cultural landscape.
We’re seeing a unique blend of community engagement, creator innovation, and diverse content coming together to make YouTube the place where culture thrives.” Some of the entries may surprise you, there’s a reason for that. “Creators are elevating gaming beyond consoles, turning source material into expansive pop culture phenomena,” YouTube shared. “Channel rankings based on in-country subscribers gained in 2024.
This excludes artists, brands, media companies, and children’s channels. One channel per creator.” “In 2024, they pushed a new game to the forefront: Dress to Impress, a competitive fashion game in Roblox, has quickly emerged as one with appeal to gamers and non-gamers alike,” the platform explained. “Along with let’s plays, Creators have uploaded IRL competitions, beauty routines, and fan art.
They’ve also built on the lore surrounding one of Dress to Impress’s characters, turning an underlying storyline into one of the game’s most fascinating elements.
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