Todd Spangler NY Digital Editor YouTube is teaming with MrBeast, the platform’s biggest creator, to push the pricey NFL Sunday Ticket out-of-market games package for the 2023 season.
MrBeast (real name: Jimmy Donaldson) on Friday kicked off a characteristically over-the-top challenge for fans. From Aug. 25 through Sunday, Aug.
27, more than 1,000 QR codes will be hidden within select YouTube videos on both MrBeast’s official YouTube channel (which has more than 178 million subscribers) and within select 2022 NFL highlights on the official NFL YouTube channel.
The first person who is able to find and scan all of the QR codes in the videos will be eligible to win a Sunday Ticket subscription for the upcoming season.
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