YouTube Takes Over Super Bowl ‘Tailgate Concert’ From TikTok, Slates Post Malone Livestream Shortly Before Kickoff
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deadline.comThe NFL’s “Tailgate Concert,” an annual Super Bowl Sunday event first held in 2021, is shifting from TikTok to YouTube for this year’s edition.
YouTube and the NFL announced Post Malone as the headliner of this year’s livestream. The pop star is expected to take the stage a bit less than three hours before kickoff of the February 9 contest at the Caesars Superdome in New Orleans.
The NFL and YouTube have been increasingly connected in recent years. In 2022, the Google-owned video giant signed a multi-billion-dollar deal to carry the league’s Sunday Ticket package.
Roger Goodell, the league’s commissioner, appeared at the company’s Brandcast event for advertisers in 2023 to tout the partnership.
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