YouTube Sets Its “AI Music Principles” And Partners With Universal Music Group On New AI Incubator

deadline.com:

With artificial intelligence currently front and center across the creative community, YouTube has published a set of AI music principles and launched something it’s calling the YouTube Music AI Incubator with a group of artists, songwriters and producers from Universal Music Group.

The principles, which the giant Alphabet/Google-owned platform said “are rooted in its commitment to collaborate with the music industry alongside bold and responsible innovation in the space” are three.

They were developed with UMG chairman-CEO, Sir Lucian Grainge, and shared today by YouTube CEO Neal Mohan. They include: a commitment to embrace AI responsibly in partnership with the music industry; protections “that help balance the interests of copyright holders with those of the creative community on YouTube”; and scaling up safeguards (through Content ID policies, detection and enforcement systems) to AI-generated content to address challenges like trademark and copyright abuse, misinformation, spam. “Our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside.

If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways,” said Grange in a YouTube guest blog post. “Artificial Intelligence is built to empower human creativity, and not the other way around.