YouTube Gains Driven By Content “Designed Specifically For The Big Screen,” Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%

deadline.com:

YouTube‘s recent momentum can be attributed to many factors, but the living room appears to be chief among them. Google Chief Business Officer Philip Schindler delivered a number of updates on the video platform’s recent performance during corporate parent Alphabet‘s third-quarter earnings call with Wall Street analysts.

Prior to the call, the company reported better-than-expected results, with ad revenue at YouTube climbing 12% to $8.9 billion.

Over the past four quarters, it has hit the $50 billion mark for the first time. Upfront ad commitments this year rose about 20% from the previous year, Schindler said.

The company’s annual Brandcast event for advertisers has been positioned for the past three years in mid-May, alongside pitches by traditional TV networks as well as hard-charging tech rivals Amazon and Netflix.