YouTube Brandcast Regulars Like MrBeast And Dude Perfect Slated For Separate Creator Upfront

deadline.com:

YouTube‘s annual Brandcast event for advertisers presents top creators as vehicles for commercial messages. This year, the growth of the sector has enabled MrBeast, Dude Perfect and other top-tier creators to get a spotlight for marketers independent of YouTube’s event.

Spotter Showcase, named after creator-focused tech and licensing firm Spotter, will be held in New York City on March 27. About 150 marketing and advertising execs are expected to attend.

The timing puts it several weeks before Brandcast and the dozen or so media, streaming and digital upfront presentations slated for New York in May.

Confirmed to participate are MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, Jordan Matter, and other creators who have often been featured in the past during Brandcast.