Redoubling its emphasis on living-room streaming, YouTube is rolling out a new feature to allow viewers to interact with programming playing on their TV set by using their mobile phones.Android or iOS phones must be signed in to the same YouTube account as the one on the TV.
Users can then click “connect” when prompted by the app in order to sync the two devices.In a blog post, the Google-owned video operation said its TV app, which launched 12 years ago, has grown to 700 million hours of daily viewing as of January 2022.
YouTube has continued to make tweaks to its bigger-screen offering, and recently convened its annual Brandcast event during broadcast upfront week as a lure to advertisers.
Ad revenue on YouTube totaled $6.86 billion in the first quarter.“As more people watch YouTube on their TVs, one challenge we face as a design team is how to keep the experience simple, streamlined and intuitive, but also bring the best of YouTube to the TV,” the blog post said.
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