YouTube Ad Revenue Rises 13%, Helping Alphabet Beat Q2 Expectations
deadline.comYouTube advertising revenue climbed 13% in the second quarter, reaching $8.663 billion, contributing to better-than expected results at parent Alphabet.
Total revenue reached $84.7 billion, up 14%, and earnings per share hit $1.89. The revenue and earnings figures both came in ahead of Wall Street analysts’ expectations.
Momentum has been growing at YouTube over the past couple of years, with metrics from Nielsen and others showing the video giant continuing to make gains.
Its pay-TV offering, YouTube TV, has also been on the rise, recently passing 8 million subscribers and attracting new customers by virtue of YouTube’s deal with the NFL for Sunday Ticket, which took effect last year. “Our strong performance this quarter highlights ongoing strength in Search and momentum in Cloud,” CEO Sundar Pichai said in the company’s earnings release.
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