YMU Signs Grace Beverley As UK Agency Continues Push Into Influencer Realm
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deadline.comEXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.
Beverley, 26, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms.
She has founded three companies, including activewear brand TALA, and her first book, Working Hard, Hardly Working, was a Sunday Times bestseller.
Her podcast of the same name has reached 25M people. Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, said Beverley was a “stand-out” talent.
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