‘Yellowstone’ Broadcast Debut Scores Hefty Audience For CBS; ’60 Minutes’ Up 19% With Deion Sanders Interview
deadline.comYellowstone made some noise with its broadcast debut on CBS. The premiere episode aired on Sunday to 6.56M viewers, making it the top entertainment program of the week, according to fast nationals from Nielsen.
It’s also the largest audience for a scripted series on the broadcast networks since the season finale of NCIS in late May. While Taylor Sheridan’s drama series already had quite the following, this audience is significantly higher than when the first episode debuted on Paramount Network in 2018.
At the time, the episode scored about 2.8M viewers, marking a 132% increase in viewers on CBS. These are early numbers, and this post will be updated when the final data is in.
However, CBS is estimating that the audience will increase to around 6.82M viewers when out-of-home viewing is included. The episode also scored an early 0.9 rating among adults 25-54, which CBS predicts will jump to a 1.0 after OOH viewing.
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