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‘Yellowstone’ And Country Music Star Tim McGraw Teams With Skydance To Launch Nashville-Based Down Home, A Media Company For “Everyday Americans”
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deadline.comTim McGraw, the country music star whose acting career has hit a new gear lately with roles in Yellowstone and prequel 1883, is launching his own media company with backing from Skydance Media.
Down Home, as the new venture is known, will be based in Nashville. Its activities across entertainment, media and marketing will involve McGraw, with his management company EM.Co, and social content studio Shareability.
The founder of Shareability, Tim Staples, is co-founder and CEO of Down Home. EM.Co’s Brian Kaplan, is co-founder and Chief Strategy Officer.
The aim of Down Home, according to an official announcement, will be to connect McGraw’s country music audience with Hollywood and consumer brands.
Read more on deadline.com
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