‘Yellowjackets’ Heads to SXSW With Three-Day ’Camp’ Experience (EXCLUSIVE)
variety.comMichael Schneider Variety Editor at Large As Showtime prepares to launch Season 2 of its hit thriller “Yellowjackets,” the network is bringing the show to Austin’s South by Southwest festival next month via a three-day interactive popup. “Camp Yellowjackets” will open the first weekend of SXSW, from Friday, March 10 to Sunday, March 12, at the Fair Market in Austin.
The installation kicks off with a private opening event on Friday, and then will be open from 11 a.m. to 6 p.m. CT on Saturday and Sunday.
The “Camp Yellowjackets” experience will create the look of a 1990s-era summer camp that has been abandoned. Visitors will be able to spot hidden Easter eggs from the show while exploring the campsite.
Among the activities on site will be ax throwing, BBQ and specialty cocktails. Fans can sign up to attend at CampYellowjackets.com. “Camp Yellowjackets is an exclusive, excitingly unsettling, ‘Yellowjackets’-themed destination,” said Puja Vohra, executive VP of marketing at Showtime Networks. “It’s been our passion and our privilege to open up the world of this amazing series to viewers everywhere, and we can’t wait for “Campers” to immerse themselves in clues of what really happened out there.” “Yellowjackets” returns for its second season via Showtime streaming and on-demand on Friday, March 26.
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