Xbox Game Pass is regularly cited as one of the best deals in gaming, but it appears that the service has not attracted as many subscribers as Microsoft had hoped.According to a filing for the financial year ending June 30, 2021 (thanks, GamesIndustry.biz), Microsoft had aimed to grow Game Pass’ subscriber base by 47.79 per cent.
The results show that it missed its target, with only growth of 37.48 per cent.While a growth is still better than a loss, by comparison, the growth of Game Pass subscribers for the previous financial year had exceeded Microsoft’s expectations of 71 per cent, when the number of subscribers actually grew by 85.75 per cent.The huge growth in 2020 can be attributed to the COVID-19 pandemic as many people were staying.
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