Olympic gold medalist and reigning NCAA wrestling champion Gable Steveson has signed an exclusive agreement with the WWE for his name, image and likeness rights, referred to as an NIL deal.The NIL deal is a new rule allowing NCAA athletes to capitalize on their status and personalities without losing college eligibility.
Previously, an athlete could not take part in advertising, profit from sales of his merchandise, or engage in paid promotional appearances, or receive other outside benefits without losing college eligibility.
Some of the biggest stars of college sports potentially lost millions under such rules.The new NIL rule, which started July 1, has already had a significant impact on collegiate sports, with some high school athletes
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