Nick Khan reports president LIFT Nick Khan

WWE Reports Big Streaming Lift Since Peacock Move, With 3.5M Paid Subscribers Viewing Its Content

Reading now: 149
deadline.com

WWE said its decision a year ago to shift its streaming setup from its own stand-alone service to a marquee spot on NBCUniversal’s Peacock, has dramatically boosted its audience.Addressing investors on the company’s fourth-quarter earnings call, President Nick Khan offered rare insights into viewership on Peacock since NBCUniversal licensed WWE fare for $1 billion over five years.

Five events streamed last summer and fall, he said, posted gains of between 20% and 75% apiece compared with pre-pandemic editions in 2019 hosted on WWE Network.

No specific viewership metrics were offered, only relative numbers, in keeping with industry norms of late.Khan said 3.5 million paying Peacock subscribers have watched WWE programming since the WWE Network folded last spring amid the Peacock integration.

Price is one key reason. At the time of its shutdown, WWE Network cost $10 a month and had accumulated 1.5 million subscribers since launching in 2014 as an early direct-to-consumer foray.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA