WWE said its decision a year ago to shift its streaming setup from its own stand-alone service to a marquee spot on NBCUniversal’s Peacock, has dramatically boosted its audience.Addressing investors on the company’s fourth-quarter earnings call, President Nick Khan offered rare insights into viewership on Peacock since NBCUniversal licensed WWE fare for $1 billion over five years.
Five events streamed last summer and fall, he said, posted gains of between 20% and 75% apiece compared with pre-pandemic editions in 2019 hosted on WWE Network.
No specific viewership metrics were offered, only relative numbers, in keeping with industry norms of late.Khan said 3.5 million paying Peacock subscribers have watched WWE programming since the WWE Network folded last spring amid the Peacock integration.
Price is one key reason. At the time of its shutdown, WWE Network cost $10 a month and had accumulated 1.5 million subscribers since launching in 2014 as an early direct-to-consumer foray.
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