‘Wonka’ Opening Getting Sweeter With $37M-$38M – Saturday Box Office Update
deadline.comUPDATED, Saturday AM: Refresh for updates and chart Warner Bros.’ Wonka is doing what it’s suppose to do this weekend for a mid-December, pre-Christmas family title: A- CinemaScore on its way to an improved $37M-$38M after a higher than expected previews/Friday of $14.4M.
Some industry estimates have Wonka at a $40M opening. Dive deep into Wonka demos and you find that many are sweet on the film, i.e.
females under 18 (11% of the audience) who gave it an A+ and those under 25 who gave it an A (36%). Again — a great result for a musical after the genre’s funk post Covid, and the studio intentionally didn’t sell Wonka as one in trailers.
Why? Apparently test audience focus groups hate musicals and the only way to get people into the theater when it comes to them is to trick ’em.
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