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Women in Charge: CNBC’s Julia Boorstin on How Female Leadership Moves Markets and Drives Profit-Focused Innovation

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variety.com

Cynthia Littleton Business Editor Julia Boorstin, CNBC’s senior media and tech correspondent, put her pandemic lockdown downtime to good use.

She went all in on a book that examines female leadership in business, how it’s changing and how those management styles are changing business. “When Women Lead,” to be published next month by Simon & Schuster, is a deeply reported work that brings a global perspective to examining the state of female managers at companies large and small.

One fact that stood out like a neon sign in her research was the shockingly low percentage of venture capital dollars that flow into female-led firms.

Her anecdotal research only reinforced how much conscious bias there is among VCs who are hunting for founders that look like Facebook’s Mark Zuckerberg. “I thought, ‘This is bananas,” Boorstin says on the latest episode of Variety podcast “Strictly Business.” “The most recent stats are that 82% of all venture capital dollars went to companies without a single female co-founder,” she says. “So that means that all these billions of dollars that are funneling into companies like Uber or Airbnb that are going to change the way we live don’t have women involved.

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