WME Signs Estate Of Iconic Nigerian Musician Fela Kuti To Agency’s Legends Division
deadline.comWME has signed the Estate of Nigerian bandleader, composer, political activist and Afrobeat creator Fela Kuti for management worldwide under its WME Legends division.
WME’s Legends division focuses on estate and legacy brand management with the objective of managing and growing the legacies of artists and brands.
Kuti, whose music was celebrated in the 2009-2011 Broadway musical Fela!, died of complications related to AIDS In 1997. The WME Legends team will manage Kuti’s name, image, likeness, as well as life, IP, music and publishing rights across WME and parent company Endeavor’s departments and companies worldwide in partnership with the administrators of Fela’s Estate.
Specifically, the agency says, a focus will be on projects to grow the estate’s legacy for a new generation via a definitive scripted biopic, expansion of the Fela!
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