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‘Will Trent’ Season 2 Premiere Shows Growth for ABC in Multiplatform Viewership

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variety.com

Michael Schneider Variety Editor at Large ABC has made it a priority this season to turn sophomore series “Will Trent” into an established hit — and so far the strategy seems to be working.

The drama’s Season 2 premiere already posted one of the Alphabet net’s most-watched scripted drama episodes among live+same day total viewers in years, at 4.77 million.

Now, after three days of viewing on ABC, Hulu and digital platforms, “Will Trent” (which returned on Tuesday, Feb. 20) has grown by nearly 3 million viewers, to 7.68 million.

And its adults 18-49 average is up 142%, from 0.33 to 0.8. Network execs attribute the growth to an extended plan to expose the show to audiences on multiple platforms and in various time slots.

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