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Donald Trump

Donald John Trump (born June 14, 1946) is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Trump was born and raised in the New York City borough of Queens, and received a bachelor's degree in economics from the Wharton School. He took charge of his family's real-estate business in 1971, renamed it The Trump Organization, and expanded its operations from Queens and Brooklyn into Manhattan.

The company built or renovated skyscrapers, hotels, casinos, and golf courses. Trump later started various side ventures, mostly by licensing his name. He owned the Miss Universe and Miss USA beauty pageants from 1996 to 2015, and produced and hosted The Apprentice, a reality television show, from 2003 to 2015. Forbes estimates his net worth to be $3.1 billion.

Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who served as the 47th vice president of the United States from 2009 to 2017 and represented Delaware in the U.S. Senate from 1973 to 2009. A member of the Democratic Party, Biden is the presumptive Democratic nominee for president in the 2020 election. He unsuccessfully sought the Democratic presidential nomination in 1988 and in 2008.
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Will 2024 Election Save TV? Political Ad Spend For Joe Biden-Donald Trump Rematch Will Likely Find Broadcast & Cable Swimming In Cash

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deadline.com

If current polls are to be believed, American voters are looking with a sense of dread at a rematch between Joe Biden and Donald Trump.

Yet, widely anticipating the most expensive election in the nation’s history, another cycle of bitter and polarized politics perversely may be exactly the bottom-line boost TV broadcasters and cable networks need.

Facing ongoing labor uncertainty as SAG-AFTRA continues to negotiate with Hollywood studios to end its 90-day strike and battered by eroding ratings, rumors of potential sales or consolidation, months of writers on the picket lines, and the perception of inevitable decline, linear TV is looking with confidence at a contentious battle for the presidency next year.

That, plus lucrative campaigns for control of the Senate and the House and a bevy of state races, could result in something akin to a well-timed bailout. “This is going to be like the Super Bowl, but all the way to November,” a top cable news executive enthused. “Who is the demographic that votes?

Read more on deadline.com
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