Will 2024 Election Save TV? Political Ad Spend For Joe Biden-Donald Trump Rematch Will Likely Find Broadcast & Cable Swimming In Cash
deadline.comIf current polls are to be believed, American voters are looking with a sense of dread at a rematch between Joe Biden and Donald Trump.
Yet, widely anticipating the most expensive election in the nation’s history, another cycle of bitter and polarized politics perversely may be exactly the bottom-line boost TV broadcasters and cable networks need.
Facing ongoing labor uncertainty as SAG-AFTRA continues to negotiate with Hollywood studios to end its 90-day strike and battered by eroding ratings, rumors of potential sales or consolidation, months of writers on the picket lines, and the perception of inevitable decline, linear TV is looking with confidence at a contentious battle for the presidency next year.
That, plus lucrative campaigns for control of the Senate and the House and a bevy of state races, could result in something akin to a well-timed bailout. “This is going to be like the Super Bowl, but all the way to November,” a top cable news executive enthused. “Who is the demographic that votes?
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