It has been a tricky period for theatrical, but as a panel of leading European (and American) film industry experts highlighted today, change has been in the post and the cinema biz will need to adapt to survive.Speaking during an event at the MIA Market in Rome, Michael Weber, MD at German indie The Match Factory, argued that there are simply too many films being made.“There is an unbalance between what is produced and what the market can absorb, even with all these platforms.
This is something we all have to think about,” he commented. “The last 18 months was an acceleration of what we’ve seen before, we have tried to prepare ourselves for it.
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