‘Wicked’ Weaves Record $70M For Universal In First Week On PVOD After Near $700M In Worldwide Box Office

deadline.com:

The highest-grossing Broadway musical movie of all time, Wicked minted a great first seven days on Premium VOD with $70 million, Universal reported Thursday.

This is after the movie directed by Jon M. Chu and starring Cynthia Erivo and Ariana Grande landed in homes December 31. In the first day alone, Wicked yielded $26M in Premium EST and Premium VOD sales.

That amount ranks as the biggest Day 1 and first week Universal has seen for any theatrical title with a premium release. The total is twice as high as Universal’s next-largest Day 1 for a theatrically released title, which was Illumination/Nintendo’s Super Mario Bros Movie.

Universal’s largest first week on PVOD for a theatrical release prior to Wicked made $44M, and Wicked still has 2 1/2 months with an exclusive premium home entertainment window before it goes to NBCUniversal’s Peacock streaming service.