‘Wicked’ And ‘Gladiator II’ Releases In China Show The Country’s Hollywood Appetite Is Returning, Imax CFO Says
deadline.comReleases in China of blockbusters Wicked and Gladiator II suggest the potent market’s appetite for Hollywood fare is steadily returning, in the view of Imax CFO Natasha Fernandes. “We continue to see more positive signs,” she said Tuesday at the Wells Fargo TMT Summit, with “even the censorship, when you think about it, allowing more diverse content to get in.
We’ve seen some rated-R movies make it in this year, edgier titles like Alien: Romulus and Deadpool: Wolverine. … Wicked is due to release this upcoming week.
Titles that you would have historically never thought would get in …. You’re seeing that they want the box office to return.
That trend suggests that there will be even more Hollywood titles getting in even in the next years.” Fernandes didn’t offer specific reasons why the specific films gaining slots proved surprising.
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