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Mariah Carey

Mariah Carey (born March 27, 1969 or 1970) is an American singer, songwriter, actress, and record producer. Referred to as the "Songbird Supreme" by Guinness World Records, she is noted for her five-octave vocal range, melismatic singing style, and signature use of the whistle register.

She rose to fame in 1990 after signing to Columbia Records and releasing her eponymous debut album, which topped the U.S. Billboard 200 for eleven consecutive weeks. Soon after, Carey became the only artist ever to have their first five singles reach number one on the U.S. Billboard Hot 100 chart, from "Vision of Love" to "Emotions".

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Why Spotify’s bet on big names like Meghan unravelled

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msn.com

struck a podcasting deal with the Duke and Duchess of Sussex in late 2020, the streaming giant’s unabashed pursuit of celebrity appeared to have reached its apogee. “They are embracing the extraordinary capacity of podcasts on Spotify,” one executive said of the royal pair in an effusive press release.

Two-and-a-half years later, however, Spotify has been dragged rapidly back to reality. The company has confirmed that Meghan’s Archetypes podcast, which featured high-profile guests including tennis star Serena Williams and singer Mariah Carey, will not be renewed for a second series.

The move is an embarrassing setback for the Duchess, who will reportedly not receive a full payout from the $20m deal. But it is also the latest sign that Spotify’s big bet on podcasting has gone sour.

The company spent huge sums on talent such as the Sussexes and Joe Rogan in the hopes that ad dollars would follow. That has not been the case and the streaming giant is now scrambling to cut its losses. “Spotify just hasn’t succeeded in leveraging the consumption of podcasts,” says Alice Enders at Enders Analysis. “It hasn’t had a meaningful impact – in fact, it’s had a highly detrimental impact on their bottom line. ”Spotify’s push into podcasting took off in earnest in 2019, when the Swedish streaming platform spent more than $400m on the Gimlet and Parcast studios, as well as distribution software maker Anchor.

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