Why Ryan Reynolds’ Aviation Gin brand won’t appear again in Blake Lively’s ‘Simple Favor’ sequel

nypost.com:

upcoming follow-up flick, “Another Simple Favor.”The filmmaker revealed the swap to Entertainment Weekly, assuring the outlet that his brand, Artingstall’s Brilliant London Dry Gin, will be the only martini-making alcohol used in the movie.“There’s no more Aviation.

This movie is all Artingstall’s all the time,” Feig said of his booze brand that he launched in 2020, two years after the thriller hit the box office.“I’m very proud of my brand.

And actually, our bottle is so beautiful that it fits in. It doesn’t feel like it doesn’t belong,” he added before joking, “There’s never a shortage of martinis in any of my movies.”Fans will remember that Reynolds’ gin was featured in the first movie, with his real-life wife’s martini-loving character pulling out his Aviation Gin to make a “real martini” for her frenemy Stephanie (Kendrick).Feig again used the actor’s brand when he did a promotional sketch for Regal Cinemas at the time.In September 2018, the filmmaker — who also directed hits like “Bridesmaids,” “Ghostbusters,” and the TV show “Freaks and Geeks” — shared how Reynold’s gin made it into the movie.“I was trying to clear another gin, and Blake’s like, ‘Hey!

Ryan’s got this gin that he really likes!’ She really liked the company and everybody involved,” he told Cosmopolitan.“I wouldn’t have done it if I didn’t like the look of it on the screen, but I really thought the bottle looked fantastic,” Feig added.