Why NBCUniversal Is Holding On to Bravo as It Spins Off the Rest of Its Cable Nets

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Michael Schneider Variety Editor at Large NBC bought Bravo in 2002, making the small, arts-focused network its first entertainment cable network.

Fast forward to 2025, and Bravo — a very different kind of channel than it was two decades ago — will soon be the company’s only cable outfit.

As Comcast spins off most of the NBCUniversal cable networks — USA, MSNBC, CNBC, E!, Oxygen, Syfy and Golf Channel — into a separate organization, it strikingly has decided to keep Bravo in the original company alongside NBC, Peacock and Telemundo.

Bravo isn’t NBCUniversal’s most-watched cabler — that would be MSNBC, whose shift to SpinCo raises a bunch of thorny issues, including potentially having to consider changing its name.

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