Why Kylie Jenner lost one million Instagram followers in weeks

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Kylie Jenner took a subtle jab at Selena Gomez. Since then, the reality TV star has seen her Instagram following shrink by a million followers, SocialBlade.com reported.

Although this might not seem like a big deal to many people, social media followings are equivalent to currency with the younger generation.

The situation began after a TikTok user suggested that Kylie and Hailey Bieber shaded Selena about her eyebrows. Although Kylie denied ribbing the "Only Murders In The Building" actress, her Instagram following has dipped from 380 million to 379 million fans in a matter of a few weeks.

Selena's Instagram following, meanwhile, has increased by nearly 10 million followers during that span. With 390 million followers, Selena is the most-followed woman on the platform.

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