Why Europe Sees Opportunity as Hollywood Struggles With the Transition to Streaming
variety.comCynthia Littleton Business Editor There was an unmistakable sense of opportunity in the air last week as international media movers and shakers convened in Cannes for the annual Mipcom market and conference.
Big European players in particular sense that openings are starting to emerge in what had been rigid business models and licensing protocols for the largest streaming platforms.
The rush to cut costs and consolidate operations in the U.S. means that demand will be strong for imported content, ranging from unscripted shows in all shapes, formats and sizes as well as scripted series that can be offered a relatively low price point for U.S.
buyers. This was the big takeaway for me after three days of meetings, interviews, receptions and dinners on the beautiful Cote d’Azur.
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