Why ‘Dead for a Dollar’ Producer Quiver Distribution Shifted Its Business Model
variety.comBrent Lang Executive Editor of Film and MediaQuiver Distribution got into the business of producing its own movies out of necessity. “Our goal was to go out and acquire all rights to films and exploit them on as many media as possible,” says Barry Meyerowitz, the company’s co-founder. “But we found out that we couldn’t find as many high quality feature films as we needed, so we started making our own.
We had to pivot our model. In order to be in control of our destiny we had to start putting these movies together.”It’s a lesson that other companies have been forced to learn.
The rise of streaming services such as Netflix and Apple TV+ and HBO Max has resulted in boom times for content creators, one that’s seen the cost of buying finished movies grow exponentially.
But it’s also left smaller players without the financial resources to land the hottest movies. “There wasn’t enough and when there was good stuff, the competition made the prices stupid,” says Jeff Sackman, the company’s other co-founder.So right before the pandemic hit, Quiver Distribution jumped into developing and creating its own movies.
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