Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

foxnews.com:

A "Yellowstone" star is lending her support to a California-based whiskey and wine company. Kelly Reilly, the actress who portrays Beth Dutton on "Yellowstone," the popular television series, recently joined Ammunition Wines & Whiskey as brand ambassador.

The partnership, announced in November, was over two-and-a-half years in the making. "You can always make the best product in the world," Ammunition co-founder Andy Wahl told Fox News Digital. "But if you don't know how to market it and get it out there to where you can create some consumer awareness and you get a trial on it, then your product's going to basically sit on the shelf." Through a business partner, Wahl was able to connect with Reilly.

Wahl said he was "very intrigued in terms of her as a personality.There was definitely a long period of courting because she's never been associated with a brand.

She's never had a desire to do it." Wahl said that Reilly began to realize the value of playing "a powerful character" who can command "a huge voice" to the "growing category of female consumers in the whiskey space." Ammunition's "Soil to Spirit" campaign, slated to launch later this year, "celebrates the craftsmanship, heritage and adventurous spirit at the heart of Ammunition Wines & Whiskey," a news release said. "I have always harbored a deep respect for the land and our natural resources," Reilly, 47, said in a statement. "I was immediately drawn to Ammunition's commitment to create a standout product with a brand identity rooted in the spirit of the American West.