Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
The streaming landscape is changing at a rate of knots. The biggest U.S. players are looking for new revenue streams and growth areas, and, in 2022 much of that that growth is coming from European TV.
These platforms’ activity in the continent was all anyone could talk about at this year’s European TV markets, and each is rolling out swiftly across multiple territories, ordering reams of content and placing commissioners in strategically important nations.
Here, Deadline has taken the eight biggest U.S. offerings — Netflix, Disney+, Amazon Prime Video, HBO Max, Discovery+, Apple TV+, Peacock and Paramount+ — and compiled a comprehensive guide to their activity in Europe, examining strategy, commissioners and, of course, the best content.
Read on.The StrategyNetflix has been operating by far the longest in Europe and is ingrained into many country’s production sectors, almost acting as a public broadcaster in some where it is more advanced.
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