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What to buy from Hailey Bieber’s rhode, according to a beauty editor

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skincare line rhode – which is her middle name – is now available on UK shores, and we couldn’t be more excited. Since its initial launch last June, shipping has been limited but, the brand is now taking orders from overseas.

For the uninitiated, Hailey Bieber is a model and social media sensation. She’s the reason you’ve been seeing ‘glazed doughnut’ manicures all over your feeds for the best part of the year, and it’s fair to say anything she wears, eats or does either goes viral or becomes an immediate trend.

So, it probably comes as no surprise to hear the internet went wild over the news of a Hailey Bieber skincare line. The essence of the brand is a curated edit of well-formulated skincare products, with Bieber saying: “I live by a collection of edited essentials – one really good coat, or one really good moisturiser that works perfectly for me and that I’ll always come back to,” demonstrating her ethos.

Rhode is certified cruelty-free, all of its packaging is made from PCR and FSC-certified material, and it’s been developed in partnership with – and tested by – dermatologists.

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