Rebecca Rubin Film and Media Reporter Not too long ago, it would have been considered a box office suicide mission to pit any new release against a superhero movie.
But this weekend’s showdown of Sony’s comic book adaptation “Madame Web” versus Paramount’s musical biopic “Bob Marley: One Love” demonstrates that’s no longer the case — superhero tentpoles no longer hold all the power. “One Love,” a PG-13 drama that’s aimed at older female audiences, towered over the newest Marvel (adjacent) flick, earning $51 million over the extended holiday weekend.
Suspense thriller “Madame Web,” set in the same universe as Spider-Man and starring Dakota Johnson as a paramedic with psychic abilities, generated a paltry $25 million over the same six-day period.
It cost $80 million, so it will have a tough time turning a profit in its theatrical run since theater owners get to keep half of ticket sales.
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