What’s Next for Lockdown Live Music? Pay-Per-View Tours, Crowdless Concerts, Virtual Merch and More
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variety.comBy Jem Aswad Senior Music Editor Streaming is considered to be the savior of the music business, but what really saved it — until recently, anyway — was concerts.
Yes, the meteoric rise of legal streaming services during the 2010s provided a way for artists to earn some money from recorded music — after years of making nothing due to illegal downloading.
But much more, it succeeded because artists came to accept that the small amount of money that most musicians now make from recorded music was a fair exchange — a loss leader as it were, for drawing audiences to the place they really make their living: concerts, where people not only buy tickets but merchandise and much more, and support not only the musicians but the entire ecosystem
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