What is Spotify Wrapped’s ‘Sound Town’ and why are these 4 cities the most popular?

nypost.com:

told NBC.“The Sound Town selected for each eligible user has the most similar taste profile to their own — based on their most streamed artists of the year and how those artists are streamed in other cities across the globe,” they added.Folks on X (formerly Twitter), however, beg to differ with Spotify’s dubiously “global” assessment.Platform users pointed out that all three of these cities are college towns and came to the conclusion that being placed in Burlington, Berkeley and Cambridge indicated LGBTQ listeners, with top artist-allies such as boygenius, Charli XCX and Janelle Monáe.According to Spotify, listeners “must have at least three top artists who over-index in a particular city” to match with their Sound Town.more people are tweeting about san luis obispo than even live there pic.twitter.com/sM8wvw9GGDthe tl rn pic.twitter.com/uuvZ94mzyyTheir data revealed that 0.6% of listeners matched with Burlington; 0.3% got Berkeley; and 0.1% were assigned to Cambridge.

The city with the most matches was San Luis Obispo, California, with 0.8% of listeners.Meanwhile, Spotify subscribers on social media made a meme out of rep’ing their Sound Town.“Spotify is trying to make a gay commune in Berkeley, a lesbian commune in Burlington and a bisexual commune in Cambridge,” one X member theorized.“Back in my day, you had to ask Google ‘Am I gay?’ Now Spotify Wrapped just tells you by placing you in Burlington, Berkeley, or Cambridge,” another quipped.“How do Spotify ‘Sound Towns’ work [because] I’ve seen like 20 people get Burlington, Vermont and every time it’s with different artists,” someone questioned.So this year it’s actually just Burlington, Vermont https://t.co/bk1BgJqubEonly bad bitches in cambridge, USA.